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| GARAY
ARTISANS STRIVING TO PROVIDE THE MOST ENJOYABLE AND INFORMATIVE FAUX FINISHING
BLOG FOR ONLINE READERS Orlando, FL – Blogging has taken the world by storm. In fact, statistics conclude that out of the 147 million people who use the Internet, 57 million read blogs regularly. According to figures provided by Blogworld and New Media Expo, 89% of companies surveyed believed that blogging would become more important in the next five (5) years. They also state that 22 of the 100 most popular websites in the world are blogs. Many companies have begun providing blogs as a way to reach out to their consumers. For Regina Garay, Creative Director and Owner of Garay Artisans, Inc., this was the perfect reason to start writing one. “It was a beautiful way to provide information to our website visitors and to have them get to know us in a more personal way. Our blog – which I call Blah, Blah, Blog – has really blossomed into an enjoyable aspect of our company and its website. Our webstats show that we receive a tremendous amount of repeat traffic to our site – really fueled by the inclusion of the blog.” In fact, some of the loyal readers have called the blog "witty", "quite charming" and possessing "extraordinary work" and "great design advice." Ms. Garay has started to implement monthly features and topics to fill the need for more information. “There are many interior design blogs out there – great ones. I started to really focus my blog on what we do – faux finishes – and the peripheral design elements that can surround our type of artwork. I call it a diary of the visual magic surrounding us.” To this end, the blog has now expanded to feature the following elements: 1) Faux-cus on The Pros:a monthly segment in which a design industry insider is interviewed and offers their guidance and advice to the blog readers; 2) DIY Finishes: a bimonthly feature in which a new finish – beautiful yet relatively easy to incorporate – will be taught to the DIY blog visitors. Videos and/or photographs will accompany the step-by-step instructions; 3) Book-of-the-Month: suggestions and recommendations for wonderful art, design and pattern literature; 4) Mailbag: unusual and inspired questions received via the Garay Artisans website. Both question and answer will be posted for all to benefit; 5) Spotlight on Studios: this aspect will focus on introducing wonderful local and national workshop studios to any blog reader desiring to take faux classes 6) Behind the Finish: a fun and fizzy look at the Garay Artisans crew tackling a project. This feature will cover everything from prepping to the final touch-up stages while having a great time seeing the team interact with one another. Ms. Garay will be incorporating podcasts (audio files) and vlogging (video logs) in the near future in order to make the experience “much more than just the written word”. Her goal is to create an enjoyable and informative faux finishing blog located in cyberspace. “I’m an avid reader of blogs and have found my world expanded by the information and links found in them – not to mention having met some really interesting people. I’d like to try to create some of that magic for our blog readers and have them come away feeling, via a chatty and personal blog, as if they’ve learned something unique and wonderful about the art and design world”. Garay Artisans is an Orlando, FL faux finishing company that is run by a team of three siblings. The Garay Artisans website (www.GarayArtisans.com) also provides more in-depth information on their artistry and business practices and their blog’s address is www.Fauxology.com. The company’s clients include private individuals as well as corporate clients such as The Grand Bohemian Hotel (Orlando, FL), The Portofino Bay Hotel (Orlando, FL) and Remax, the real estate company. They have a studio location in Groveland, FL. |
